Business Translation

The model is just a tool; the business problem is what matters. Defining it concretely and measurably is what turns a vague idea into something actionable, though measurement always carries risk: you end up optimising what you measure. Data is the raw material, but it never fully captures the real-world phenomenon it comes from.

• arrow_forwardWhat is the business problem and how do we measure it?
• arrow_forwardWhat data is available, is it trustworthy, accessible, and is there a single source of truth?
• arrow_forwardCan we model the objective directly or do we need a proxy, and does that proxy actually have predictive power over the goal?

• arrow_forwardIncreasing AOV via basket recommendations: defining the right metric, choosing between direct and proxy objectives
• arrow_forwardAirline overbooking: modelling uncertainty, quantifying cost of false positives vs false negatives, defining the business loss function